The Alcove is Spartanburg's latest versatile meeting venue and lounge. Make a lasting impression on your guests in this adaptable space that can be tailored to meet your requirements. With a large group capacity, The Alcove meeting space and lounge provides a blank slate for a wide range of events, from seminars and fundraisers to dynamic meetings and effective team-building activities. Additionally, guests have the option to pay a small fee to access The Alcove early as a VIP area for all shows and concerts held in the Theater and The Hall. Ticket holders for a performance can enhance their experience by opting for early access to The Alcove, where they can enjoy a complimentary cocktail and light hors d'oeuvres while they await the show.
PRESALE TICKETS
October 1st 10AM-10PM Presale Code: SMA26
TOY FACTORY PROJECT RETURNING TO THE BIRTHPLACE OF THE ORIGINAL MARSHALL TUCKER BAND, SPARTANBURG, SC FOR A SHOW DECEMBER 30 AT SPARTANBURG MEMORIAL AUDITORIUM. ALL-STAR ENSEMBLE FEATURES PAUL T. RIDDLE, MARCUS KING, CHARLIE STARR, OTEIL BURBRIDGE & JOSH SHILLING JOINED BY SAM BUSH & JIMMY RECTOR.
Paul T. Riddle, powerhouse drummer, and Grammy-winning co-founder of the original Marshall Tucker Band (MTB), has assembled Toy Factory Project as a heartfelt tribute to his late bandmate and MTB co-founder, Toy Caldwell. This all-star ensemble breathes new life into Caldwell's timeless songbook, transforming personal loss into a vibrant celebration of Southern rock's soul-stirring spirit. Far more than a supergroup, it's a gathering of musical titans—each a legend in their own right—united to honor the melodies that have echoed through generations.
In an era where most songs fade into the ether, Caldwell's creations endure like hallowed anthems. Penned and immortalized by the original MTB, tracks like the raw, heartfelt plea of "Can't You See," the wistful wanderlust of "Heard It in a Love Song," the shimmering hope of "Searching for a Rainbow," and the rugged poetry of "This Old Cowboy" catapulted the band to crossover stardom. These aren't just hits; they're cultural touchstones that reshaped a generation, forged unbreakable bonds with millions of devoted fans, and crowned MTB as undisputed royalty of the Southern rock pantheon.
At the helm, Paul T. Riddle drives the rhythm with his signature MTB fire, channeling the ghosts of Spartanburg, SC stages past. Joined by an unparalleled lineup of Grammy-caliber virtuosos:
Marcus King (Guitar/Steel Guitar/Vocals, The Marcus King Band): Grammy-nominated singer-songwriter, musician. A prodigious talent whose blistering guitar wizardry and soul-baring vocals infuse Caldwell's classics with fresh fire and tenacity.
Oteil Burbridge (Bass/Vocals, Dead & Company, The Allman Brothers Band, Oteil & Friends): Two-time Grammy-winning bassist. The groove master whose thunderous lines and improvisational genius anchor the band's psychedelic jams with effortless depth.
Charlie Starr (Guitar/Vocals, Blackberry Smoke): Singer-songwriter, musician. A torchbearer of Southern grit, delivering heartfelt vocals and guitar sorcery that evoke the dusty roads and tales of MTB's heyday.
Josh Shilling (Piano/Organ/Vocals, Mountain Heart, Wynonna Judd): Nashville recording artist and singer-songwriter whose songs and performances have landed on multiple Grammy-winning albums. A melodic architect whose keys and soaring vocals weave soulful layers, bridging his bluegrass and southern rock roots.
Together, Toy Factory Project isn't just reviving Caldwell's songs—it's rekindling the flame of an era, inviting fans old and new to revel in the enduring magic of music that refuses to die. Catch them live, and you'll witness Southern rock's past, present, and future colliding in euphoric harmony.
The Alcove Upgrade Experience offers early access to the venue in our private lounge where you can enjoy television, benefit from private bar service, and indulge in a complimentary cocktail alongside light hors d'oeuvres, all within a relaxed pre-show atmosphere. Conveniently located on our lower level, The Alcove offers its own separate entrance where our events staff will greet you at the door and scan your tickets without the hassle of the long lines. Prior to the start of the show, simply make your way to the Theater (accessible by elevator), or The Hall without having to scan your tickets again.
The Alcove Upgrade tickets are available as an add-on for just $30 for those who have already purchased tickets for this event. Once you have completed your event ticket purchase, click the link below and select "The Alcove Lounge" option for your event and enjoy The Alcove Upgrade Experience for just $30!
The ONLY AUTHORIZED SOURCE for tickets to the Spartanburg Memorial Auditorium is TICKETMASTER.
Ticketmaster is the only official ticketing provider.
We will not be able to help with any problems related to third-party ticketing
NO scalping or resale of tickets on the auditorium property (do not buy tickets from somebody you do not know)
You can purchase your tickets at our box office on Monday-Friday from 9 am - 3 pm. We do not charge a service charge when you purchase from our ticket office.
You can also purchase tickets through Ticketmaster online at www.ticketmaster.com, or from the official Ticketmaster app.
Please reconfirm tickets with any third-party vendor before you come to show
Please call the box office at (864) 582-8107 if you have any questions! Thank you and we look forward to seeing you at the Spartanburg Memorial Auditorium!
