Book Our Venue

Book Our Venue

Facility Information

Christened the 'Showplace of the South' in 1951, Spartanburg Memorial Auditorium is one of the finest theaters in the country, with seating capacity of 3244 and one of the largest stages in the southeast. As the Carolina's largest theater, Spartanburg Memorial Auditorium showcases the best in Broadway, Comedy acts and musical entertainment. It also provides a site for local entertainment, sporting events, banquets, and trade shows.

Please fill out Event License Application with as much details about your event and management will be back in touch with pricing and availability.





Marquee Advertising

Marquee Advertising

Would your company like its advertising message to be viewed on one of the largest outdoor full-color, double-sided electronic message systems in all of South Carolina?

The Spartanburg Memorial Auditorium's outdoor marquee sign is located in front of the Auditorium on North Church Street -- one of the most visible locations in all of the Spartanburg area. Daily, thousands of commuters will see your ad on the new double-sided marquee message board that sits directly in front of the Auditorium.

Marquee 2

Over 250,000 guests per year visit the facility and around 19,000 people drive by the sign per day according to a meter survey done three years ago.

The sign runs from 6:30 am to 11:00 pm per day. This can be modified. The ad can be changed on a weekly bases, it can also be programmed to run when you want it to run. For example during morning, lunch and afternoon drive times.

Marquee 3

Exposure for your business! A recent study by the S.C. Department of Transportation estimates that over 19,000 vehicles daily pass by the marquee. With an average of 2.5 people in each vehicle, that’s 47,500 daily commuters who will be seeing your ad!

Located at the corner of N. Church St and Memorial Dr. and adjacent to Wofford College, ads displayed on the Auditorium's marquee, are exposed to a diverse demographic audience of all ages.


Marquee Information & Inquiries:

  • The sign is a Daktronics digital LED message center design (Model: AF-3700-64x192-20-RGB-2V)
  • LED color: 68 billion shades of color
  • Matrix: 8 lines of 6-inch copy with 38 characters per line
  • Graphics Dimensions: 4 feet 9 inches x 13 feet
  • Software: Venus 1500
  • The sign sits on a 4x8 foot column 8 feet off the ground
  • Master Signs in Greenville installed the sign.

Advertising messages must go through an approval process, and the Auditorium reserves the right to reject any advertisement. Messages considered offensive will not be accepted. If an advertising form is filled out incorrectly or a message includes too many characters, the Auditorium reserves the right to edit the message accordingly. The Spartanburg Memorial Auditorium also reserves the right to reject advertising once the marquee schedule is considered full.


Due to the design time required, the Spartanburg Memorial Auditorium does not accept daily marquee advertising.


Marquee Advertising Inquiries

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